Referrals are the bread and butter of most medical clinics. But what happens if that steady stream of referred patients starts to slow? Over time, even a small decrease in referrals can mean a BIG financial hit for the clinic. So it’s critical to continuously nurture your referral relationships.Read More
Love is in the air these days. However, to quote Mr. Bon Jovi, a bad review can be a “shot to the heart.” Don’t let negative reviews give love a bad name. Dealing with feedback – not all of it accurate or fair – can be incredibly frustrating.
Handling negative reviews can be tricky (but not impossible). Keep these tips in mind.Read More
These days, building brand awareness for your health system or practice just isn’t enough. To get patients and referring providers to actually take action, you have to reach them on a personal level—helping them make emotional connections with your organization and your providers.
Here are three healthcare marketing strategies to tackle in 2019.Read More
If we had mentioned “online consumer reviews” 10 years ago, you probably would have thought of sites like Amazon, Yelp and Trip Advisor — sites where consumers get to read about products, restaurants and hotels.
Fast forward to today. Consumers can leave reviews for more than just hotels and restaurants. Now they can also leave a review for your practice. But don’t worry. There are things you can do to manage your online reviews.Read More
More and more healthcare practices and systems are realizing that social media is no longer a nice-to-have. It’s a must — for communicating with current patients, reaching new patients and building their brand.
We’ll show you how to grow your number of high-quality fans on social media. Keep in mind that this doesn’t happen overnight.Read More