Harness the Power of Emotional Connections

These days, building brand awareness for your health system or practice just isn’t enough. To get patients and referring providers to actually take action, you have to reach them on a personal level—helping them make emotional connections with your organization and your providers.

Here are three healthcare marketing strategies to tackle in 2019.

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Tracy DirksBloom Marketing
Tips for Managing Online Reviews

If we had mentioned “online consumer reviews” 10 years ago, you probably would have thought of sites like Amazon, Yelp and Trip Advisor — sites where consumers get to read about products, restaurants and hotels.

Fast forward to today. Consumers can leave reviews for more than just hotels and restaurants. Now they can also leave a review for your practice. But don’t worry. There are things you can do to manage your online reviews.

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Tracy DirksBloom Marketing